Papa John's

Overview

Papa Johns wanted to revive a Direct Mail campaign in which the client had lost faith in the integrity of their data and results.

Solution

We set up Papa John's CRM database to transform 23m transactions into a 2.5m customer database that drove direct mail, email and SMS integrated campaigns with Papa Rewards. Throughout the process, we profiled the best customers using Data Mapping tools to target look-a-like prospects around PJ's 300+ franchise stores to generate new customers and members of Papa Rewards.

Results

Our Direct Mail campaign generated over 15% offer redemptions with oer £500k incremental income each month. Creative was dynamically produced to deliver truly personalised content for individual customers, specifically last order preferences and Papa Reward Points.



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