Papa Johns wanted to revive a Direct Mail campaign in which the client had lost faith in the integrity of their data and results.
We set up Papa John's CRM database to transform 23m transactions into a 2.5m customer database that drove direct mail, email and SMS integrated campaigns with Papa Rewards. Throughout the process, we profiled the best customers using Data Mapping tools to target look-a-like prospects around PJ's 300+ franchise stores to generate new customers and members of Papa Rewards.
Our Direct Mail campaign generated over 15% offer redemptions with oer £500k incremental income each month. Creative was dynamically produced to deliver truly personalised content for individual customers, specifically last order preferences and Papa Reward Points.