Evidential Marketing

Organise

your data

Do you know the original source of each customer? What demographic data do you have? Do you hold transactional data? Do you capture customer preference data? What did customers first contact you about?

Enhance

your data

Profiling your database using external data can provide a
detailed picture of your best customers.
Online research surveys can be used to test what will make your brand more attractive.
Appending extra data to your customer records can make it very powerful.

Segment

your data

Can you segment by life-stage?
How do they engage with you.. on social networks, online, in store... or by telephone? What was the last point of contact? How frequently do they react to your communications?

Identify

your data

A database profile can identify 'best-fit' look-a-like
new prospects from external acquisition data lists.
Mapping tools can identify 'best-fit' new prospect
addresses.
Online lead generation can provide a regular
stream of new prospects.

Deploy

your data creatively

Select customer segments by preferred channel... email... direct mail... SMS... along with Facebook, Instagram, search and display. Plan a customer journey that is evidenced by real facts, not marketing guesswork. Use customer data to feature relevant content, and dynamic offers to reward individuals. Create CRM campaigns that reward your best customers with exclusive offers & deals. Maximise response by communicating with creative flair to increase brand appeal.

Tracking

response

Unique response codes and digital links are a must to track
redemptions.
Be creative... employ personalised URLs to link and track customers
from moving offline to online engagement.
Use 'Augmented Reality' to track physical direct mail through to
watching video content on mobile devices.
Emails can use on-screen vouchers to track in-store visits or
attendance at events

Retarget

your customers

Track customers who have engaged with your CRM, or via Social and target them with tailored messaging via Facebook, search and display. Is your data held in a single customer view database? If not... then we can help organise your data ready for 'Evidential Marketing'

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