An integral part of acquiring and retaining customers is knowing exactly who they are, and what motivates them to buy from you.
This, of course, can be done by looking at your customer’s purchase history and how they enagae with your email marketing or via social media; but if they’re not a member with you or if your current marketing strategies don’t enable you to harness such information, then knowledge of your customer’s buying habits may be limited.
This is where our research panels come in.
Our research panels hold key demographic details that means we are able to profile the groups who give the most aligned response to a particular brand story, and use these personas to find more lookalike customers.
Every now and then we like to run extensive consumer surveys ourselves to keep up with various industries, this way we are always in the know and are best able to advise you on how to plan and run your campaigns. Our research panels hold key demographic details that means we are able to profile the groups who give the most aligned response to a particular brand, and use these personas to find more lookalike customers.
Shoes & Wine research panel insights
We have been looking at which shoe and wine retailers have been most popular with the under 25’s, 25’s-34’s, 35’s-44’s and so on in the last 12 months, as well as extending demographic metrics to understand how different customer groups want to be communicated with.
It was insightful to see what these consumers wanted in retailer emails specifically, and how often they wanted to be contacted, along with how different people engage with social media.