Masquerade Marketing.

Opinion piece. What can no-frills treasure hunts teach us about customer engagement? In 1978 (yes, before I was a twinkle in my father's eyes) Kit Williams, a scruffy British writer-illustrator...

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Mail Story: Old Toys, New Tricks.

In the 1992 animated film Toy Story, Woody the cowboy sees his position as Andy’s favourite toy jeopardized when his parents buy him a Buzz Lightyear action figure.  Buzz is a space rang...

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Direct Mail and the Age of Reason.

On the revival of Direct Mail marketing; thanks to the first set of JICMail results and an increase in investment.  It didn’t take very long for JICMail to refresh the industry’s p...

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Refresh your customers' consent.

Click on the button below to download our guide to refreshing your customers' consent to adhere to GDPR rules.     DMA GDPR checklist Click on the button below to...

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Evidential Insights - Shoes & Wine.

An integral part of acquiring and retaining customers is knowing exactly who they are, and what motivates them to buy from you. This, of course, can be done by looking at your customer’s purc...

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Is Direct Mail Back from the Dead?.

What do Take That, Robert Downey Jr and nineties fashion have in common? Over the last few years, they’ve all made a pretty remarkable comeback. The same can be said for direct mail - after year...

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3 Handy Hacks For Long-Form Content.

We’re going a bit meta this week and thinking about long copy. Long-form digital content is a bit like double denim, or pineapple on pizza - there are millions of reasons why it shouldn’t ...

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The Evolution of Voice SEO.

Another trend to watch out for this year! That’s right, voice search has become the fastest growing means of search within the last few years and 2017 is the time to see the rapid surge. How man...

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The Movement of Social Media within 2017.

It is no secret that the performance of Social Media has accelerated to bigger and better trends once again. Connecting a business directly to the consumer is easier than ever now, through multiple pl...

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The Importance of Responsive Email.

The technological revolution is certainly nothing new and all manner of different devices and screen sizes are now used to view media. These range from Smart TVs, to Smart watches and now mobiles whic...

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